French director Muriel expertly captures quiet, human moments in a remarkably cinematic yet naturalistic package, specializing in beauty. Muriel cut her filmmaking teeth by collaborating with such regarded French directors Dominique Issermann on projects for Yves St Laurent, Dior and Chanel and Sarah Moon for Sonia Rykiel and Cacharel.
In truth, beauty has never been better showcased than in a Lacalmontie spot. Helming global campaigns for the likes of Dove, Nivea, RoC, Carefree, Garnier, Dior, Danone and L’Occitane en Provence. She has maintained long-term collaborations with top agencies, such as Leo Burnett and Draft/FCB. Muriel has a soft elegant touch, which makes her work both sensitive, charming, optimistic and uplifting.